Monday, July 8, 2013

YTL Land aims for 'one-of-a-kind homes'

The Straits Times, June 24, 2013

BYONG CHOR HAO

[SINGAPORE] YTL Land and Development's pro-jects in Singapore will be "one-of-a-kind homes" that serve discerning buyers, said its vice president Joseph Yeoh.

In his first interview with Singapore media in his current role last Friday, Mr Yeoh, who leads the Singapore property portfolio, said this is part of a three-fold strategy.

"The first thing is to create and design one-of-a-kind homes for our discerning buyers," he said.


The second is to expand the portfolio, and the third is to commit to best practices and add value to projects the company undertakes.

Mr Yeoh was speaking at an interview in one of the units at Sandy Island in Sentosa Cove, the developer's first project here that was launched in 2008.

The development comprises 18 villas of 7,500-9,200 square feet and was designed by Claudio Silvestrin, the man behind Giorgio Armani's flagship stores worldwide.

According to caveats lodged with the Urban Redevelopment Authority (URA), the latest unit that changed hands was a 7,774 sq ft home that sold for $17.8 million, or $2,290 per square foot (psf).

Each villa at Sandy Island is unique in its layout and furnishings, complete with individual boat berths and underground garages. The design has helped it pick up several awards, such as the FIABCI Prix d'Excellence and the Best Architectural Design (South East Asia) at the South East Asia Property Awards.

"We love to design award-winning homes," said Mr Yeoh, the son of Francis Yeoh - the man who helms the sprawling YTL Corporation.

Also in YTL Land's portfolio here is another project nestled in Sentosa Cove. Launched in 2010, Kasara The Lake has 13 bungalows between 9,000 and over 14,000 sq ft. The last transacted unit, at 9,042 sq ft, fetched $20 million, or $2,212 psf, URA data show.

Up next for YTL Land in Singapore will be its luxury condominium project at Orchard Boulevard, which will be ready for preview next year.

The company bought the site which housed what was Westwood Apartments for $435 million, or $2,525 per square foot per plot ratio (psf ppr) in 2007, and will redevelop it as a 78-unit apartment.

Keeping with its emphasis on design, YTL Land has engaged Antonio Citterio, the designer and architect for the Bulgari Hotels in Bali, London and Milan.

The launch date and price have not been revealed. Nearby, St Regis Residences and the Marq on Paterson Hill have sold for anywhere from $2,111 psf to $6,840 psf, going by URA data.

The company's strategy has paid dividends so far.

All but one unit at Sandy Island have been sold, and Kasara was fully sold three months into its launch.

Asked about the reasons for YTL Land's success, Mr Yeoh shared an analogy on why his Sunday-league football team, which he manages and plays for, has done well. "It's not a team of superstars; it's a team of people who want to work for each other."

This same principle applies to YTL Land, he added.

On a personal level, the fourth-generation scion subscribes to a few key tenets. This includes listening to feedback and working from the ground up.

"I think education or historical learning will only take you so far."

Another is humility, a well-known trait of the Yeoh family.

"We should be humble because we have a lot of things to be humble about," said Mr Yeoh. There is no "Gatsby-style party" at the Yeoh household, he added.

Mr Yeoh also feeds off his father's passion for business and humility, as demonstrated when the elder Yeoh went in person to convince various famous food stall owners in Kuala Lumpur to set up shop at the Lot 10 mall, as part of an effort to get some of the best food under one roof.

"And these negotiations are harder than a lot of these mega projects that we have done ... That resonated a lot with me," he revealed.

As to whether he ever feels tired being compared to his father, Mr Yeoh's response was prompt. "Absolutely not. In fact I would love to be compared more. Because it always sets a benchmark and it always reminds me of how hard I have to work."

Source/Extract/Excerpts/来源/转贴/摘录: ytlcommunity.com
Publish date: 05/07/13

No comments:

Post a Comment

Warren E. Buffett(沃伦•巴菲特)
Be fearful when others are greedy, and be greedy when others are fearful
别人贪婪时我恐惧, 别人恐惧时我贪婪
投资只需学好两门课: 一,是如何给企业估值,二,是如何看待股市波动
吉姆·罗杰斯(Jim Rogers)
“错过时机”胜于“搞错对象”:不会全军覆没!”
做自己熟悉的事,等到发现大好机会才投钱下去

乔治·索罗斯(George Soros)

“犯错误并没有什么好羞耻的,只有知错不改才是耻辱。”

如果操作过量,即使对市场判断正确,仍会一败涂地。

李驰(中国巴菲特)
高估期间, 卖对, 不卖也对, 买是错的。
低估期间, 买对, 不买也是对, 卖是错的。

Tan Teng Boo


There’s no such thing as defensive stocks.Every stock can be defensive depending on what price you pay for it and what value you get,
冷眼(冯时能)投资概念
“买股票就是买公司的股份,买股份就是与陌生人合股做生意”。
合股做生意,则公司股份的业绩高于一切,而股票的价值决定于盈利。
价值是本,价格是末,故公司比股市重要百倍。
曹仁超-香港股神/港股明灯
1.有智慧,不如趁势
2.止损不止盈
成功者所以成功,是因为不怕失败!失败者所以失败,是失败后不再尝试!
曾淵滄-散户明灯
每逢灾难就是机会,而是在灾难发生时贱价买股票,然后放在一边,耐性地等灾难结束
  • Selected Indexes 52 week range

  • Margin of Safety

    Investment Clock

    World's First Interactive Investment Clock